Job Information
Warner Music Group Manager, Digital Marketing in New York, New York
Job Description:
At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we know that each talent makes our collective bolder and brighter. We are guided by four core principles that underpin everything we do across all our diverse businesses:
Music is Everything : Music is our passion, and we can never get enough. Tastes, trends, and tech will change, but great artists and songwriters will always be our driving force.
Global Growth, Local Expertise : Music is a global language. Through communication and collaboration, our success can come from anywhere and translate everywhere.
Innovation and Insight : Pushing the boundaries requires the best information and the boldest imagination. We use both to create the future.
Empowered by People : Like the artists we serve and the music they make, our differences make us stronger. This is a place where every talent can belong and build a career.
We remain committed to Diversity, Equity, and Inclusion. We know it fosters a culture where you can truly belong, contribute, and grow. We encourage applications from people of any age, gender identity, sexual orientation, race, religion, ethnicity, disability, veteran status, and any other characteristic or identity.
Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.
Job Title: Manager, Digital Marketing
A little bit about our team:
The Digital Marketing team at Elektra Entertainment is responsible for all digital marketing and direct to consumer initiatives for all of the artists (alternative, rock and pop) on the Elektra, Fueled By Ramen, and Roadrunner Records rosters. They build online and mobile fan communities, with an eye towards evolving the way that fans engage with their favorite artists and the way potential fans come to discover an artist. They create and market content through short form content, the official artist website, email and text marketing, social media marketing and digital activations products for the artist superfans.
Your role:
This position is responsible for daily management of the digital marketing strategy for a select roster of Elektra/Fueled By Ramen/Roadrunner artists. You will manage digital content development, grassroots digital community building and marketing, the Elektra “artist.com network,” and the development of the artist accounts on relevant applications and sites (TikTok, Snapchat, YouTube (Including Shorts), Instagram (including Reels), Facebook, Genius, etc.). The Manager of Digital Marketing is focused on the creation and building of Elektra’s artist communities as they serve as the core of the direct-to-consumer initiatives and future product development.
Here you’ll get to:
Create short form content strategies for your roster of artists, schedule and coordinate regular content shoots with artists and create a strategic plan for the rollout of content.
Develop relationships with influencers and various relevant TikTok/Shorts/Reels accounts for content seeding.
Work with artists, managers and key label executives in order to develop compelling and powerful online marketing strategies for artists on Elektra and the label’s associated labels, including the creation and maintenance of artists’ official websites
Construct community/fan-building initiatives. Examples of online involvement include: direct fan engagement via social media, unique data collection activations, Spotify API-powered games and ‘connect to unlock’ campaigns, "send to a friend" initiatives, contests, etc.
Assist in brainstorming and implementing exciting new online content (exclusive audio and video content, contests, artist journals, photo galleries) for artist websites and online fan clubs
Provide content ideas for websites, contests, mini-sites and media promotions to maximize artist visibility online
Book and oversee online advertising campaigns
Build and manage new and ongoing relationships with online partners and affiliates as they relate to digital marketing
Brainstorm, budget, and execute effective online ad campaigns for artists, creating a strong presence in the desired target market and community
Work closely with artists and artist management to ensure requests and expectations are handled intelligently and carried out effectively
Attend and contribute to all related company meetings in connection with assigned projects, and provide dept. head with timely feedback and follow-up regarding any action items
Provide regular updates to the company for ongoing digital initiatives in weekly meetings and reports/recaps
About you:
Strong understanding of short form content creation (TikTok, Reels, Shorts, etc)
Strong understanding of influencer marketing and content seeding strategy
Broad knowledge of contemporary music scene and lifestyle
Full awareness of where these music and lifestyle communities live online
Understanding of internet community culture and landscape
Understanding of interactive technologies and communication tools including email marketing, SEO, Discord, SMS messaging, and viral marketing techniques
Excellent written and verbal communication skills
Excellent inter-personal skills
Creative marketing ideas
Attention to detail
Working knowledge of popular graphic design applications including Photoshop, Canva, CapCut or similar applications.
Working knowledge of popular video editing applications including Premiere/iMovie
Knowledge of standard office programs including Microsoft Word and Excel
Ability to manage multiple tasks and work in a fast-paced environment on short deadlines
Ability to plan, organize and execute campaigns in a timely manner
Strategic Thinker
Goal Oriented
Relationship Builder and Maintainer
We’d love it if you also had:
2-4 years of digital marketing experience
3-4 years of music industry experience
Experience writing and editing music copy
Experience creating and editing short form content
Experience running socials for a brand or high-profile account
Strong interpersonal skills
About us:
As the home to 300 Elektra, Asylum, Atlantic, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalogue of more than one million copyrights worldwide. Redefining what it means to be a music company in the 21st century, our consumer brands include trend-setters like UPROXX, Songkick, HipHopDX, and EMP. We’re the home to WMX – the next generation services division that connects artists with fans and amplifies brands in creative, immersive, and engaging ways – and Alternative Distribution Alliance (ADA) – the ground-breaking global distribution company for independent artists and labels.
Together, we are Warner Music Group: Music With Vision & Voice.
Love this job and want to apply?
Click the “Apply” link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter.
Don’t be discouraged if you don’t hear from us right away. We’re taking our time to review all resumes, and to find the best people for WMG.
Thanks for your interest in working for WMG. We love it here, and think you will, too.
Effective October 1, this position will require being in the office 4 days a week. We believe that an in-office presence is critical for talent development, collaboration and building strong relationships.
Salary Range
$58,500 to $75,000 Annually
Salary ranges are included for job postings where required by law. The actual base pay is dependent upon many factors, such as work experience and business needs. The pay range is subject to change at any time dependent on a variety of internal and external factors.
WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religious creed, color, age, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, marital status, medical condition as defined by state law (genetic characteristics or cancer), physical or mental disability, military service or veteran status, pregnancy, childbirth and related medical conditions, genetic information or any other characteristic protected by applicable federal, state or local law.
Copyright © 2023 Warner Music Inc.
Links to relevant documents:
2023 Benefits At A Glance.pdf
EVerify Participation Poster.pdf
Right To Work - English.pdf
Right to Work - Spanish.pdf