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Warner Music Group Influencer Creative Strategist, IMGN in New York, New York

Job Description:

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we know that each talent makes our collective bolder and brighter. We are guided by four core principles that underpin everything we do across all our diverse businesses:

  • Music is Everything : Music is our passion, and we can never get enough. Tastes, trends, and tech will change, but great artists and songwriters will always be our driving force.

  • Global Growth, Local Expertise : Music is a global language. Through communication and collaboration, our success can come from anywhere and translate everywhere.

  • Innovation and Insight : Pushing the boundaries requires the best information and the boldest imagination. We use both to create the future.

  • Empowered by People : Like the artists we serve and the music they make, our differences make us stronger. This is a place where every talent can belong and build a career.

We remain committed to Diversity, Equity, and Inclusion. We know it fosters a culture where you can truly belong, contribute, and grow. We encourage applications from people of any age, gender identity, sexual orientation, race, religion, ethnicity, disability, veteran status, and any other characteristic or identity.

Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.

Job Title: Influencer Creative Strategist, IMGN

A little bit about our team:

IMGN Media, a Warner Music Group Company, is a tech-driven media organization specialized in producing and programming social content for Gen Z audiences. IMGN owns & operates a portfolio of media brands in gaming, entertainment, ASMR and more, with an overall reach of over 50 million followers. IMGN is home to Daquan, TryHard, So

Your role:

IMGN Media is looking for an experienced Creative Strategist that specializes in influencer marketing to help lead all our influencer campaigns from the creative side, work with our internal teams, clients, and external vendors. The Influencer creative strategist creates audience-first, compelling ideas, and content programs across platforms Gen Z loves: TikTok, Instagram, Twitch, Snapchat, YouTube as well as emerging platforms. We pride ourselves on our innovative, diverse, and irreverent point of view. We are looking for a seasoned creative leader to help lead our team of creative producers and designers in creative invention for our clients and pitches.The individual will have the ability to anticipate workload and resource needs for a successful project while working closely with cross-functional teams to develop and execute innovative marketing initiatives to achieve business goals. The candidate must be detail-oriented and should have experience managing multiple projects at the same time, owning schedules and status updates, and trafficking deliverables. The candidate will thrive in a dynamic, fast-paced environment where they implement and execute efficient processes and deliver bar-raising marketing campaigns.

Here you’ll get to:

  • Manage influencer campaigns for all brand partnership deals, working with internal teams, clients, agencies.

  • Create clear KPIs for the team on each project, allocate resources, track performance, manage budgets, and re-allocate/strategize as needed to achieve success.

  • Manage relationships directly with talent, influencer agencies, talent agencies, and all third-party partners

  • Manage all campaign elements from ideation to execution to reporting

  • Listen to, identify, and understand the needs and asks of Influencers/Creators with a goal of delivering mutually beneficial solutions

  • Help identify new social channels for Influencer content

  • Knowledgeable of all major social platforms (Twitch, Mixer, Instagram, Facebook, Twitter, TikTok, Snapchat, YouTube)

  • Stay on top of trends withknowledge of all major social platforms including Twitch, YouTube, Facebook, Instagram, Snapchat, and TikTok

  • Provide weeklyupdates for status meetings, including developing and regularly updating status sheets

About you:

  • Be social savvy - know TikTok, Insta and Snapchat.

  • 5+ years of experience in a creative marketing role at creative agencies, brands, or social first publisher (preferably combination), focused on social media

  • A deep passion for influencer and branded content

  • You approach your work with energy and can work both independently and in a team setting

  • Strong communication skills (verbal and written)

  • Highly organized, detail-oriented, deadline-driven, and able to prioritize multiple tasks

  • Ability to work effectively in a fast-paced environment

  • Proficient in creating proposals detailing a complete marketing plan for clients.

  • Knowledgeable of all major social platforms (Twitch,Instagram, Facebook, Twitter, TikTok, Snapchat, YouTube)​

We'd love it if you also had:

  • Experience taking projects from concept through activation

  • Strong art direction and brand strategy experience

  • Deep understanding of storytelling across varied social formats

  • Very organized, able to manage a ton of things simultaneously

  • Collaborative, passionate, and skilled mentor and team leader

  • A love of pop culture, from music to movies to film to games

About us:

As the home to 300 Elektra, Asylum, Atlantic, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalogue of more than one million copyrights worldwide. Redefining what it means to be a music company in the 21st century, our consumer brands include trend-setters like UPROXX, Songkick, HipHopDX, and EMP. We’re the home to WMX – the next generation services division that connects artists with fans and amplifies brands in creative, immersive, and engaging ways – and Alternative Distribution Alliance (ADA) – the ground-breaking global distribution company for independent artists and labels.

Together, we are Warner Music Group: Music With Vision & Voice.

Love this job and want to apply?

Click the “Apply” link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter.

Don’t be discouraged if you don’t hear from us right away. We’re taking our time to review all resumes, and to find the best people for WMG.

Thanks for your interest in working for WMG. We love it here, and think you will, too.


Salary Range

$75,000 to $85,000 Annually

Salary Ranges are included for all NY, California job postings and 100% remote roles where talent can be located. The actual base pay is dependent upon many factors, such as work experience and business needs. The pay range is subject to change at any time dependent on a variety of internal and external factors.

WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religious creed, color, age, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, marital status, medical condition as defined by state law (genetic characteristics or cancer), physical or mental disability, military service or veteran status, pregnancy, childbirth and related medical conditions, genetic information or any other characteristic protected by applicable federal, state or local law.

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