Warner Music Group Jobs

Job Description:

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we know that each talent makes our collective bolder and brighter. We are guided by four core principles that underpin everything we do across all our diverse businesses:

• Music is Everything : Music is our passion, and we can never get enough. Tastes, trends, and tech will change, but great artists and songwriters will always be our driving force.

• Global Growth, Local Expertise : Music is a global language. Through communication and collaboration, our success can come from anywhere and translate everywhere.

• Innovation and Insight : Pushing the boundaries requires the best information and the boldest imagination. We use both to create the future.

• Empowered by People : Like the artists we serve and the music they make, our differences make us stronger. This is a place where every talent can belong and build a career.

We remain committed to Diversity, Equity, and Inclusion. We know it fosters a culture where you can truly belong, contribute, and grow. We encourage applications from people of any age, gender identity, sexual orientation, race, religion, ethnicity, disability, veteran status, and any other characteristic or identity.

Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.

Job Title: Classical Marketing & Campaigns Marketer, Warner Classics (Perm Consultant)

A little bit about our team:

Warner Classics and its sister imprint, Erato, are home to some of the most celebrated dynamic and artists in the world today, including Sir Antonio Pappano, Abel Selaocoe, Joyce DiDonato, Gautier Capuçon, Fatma Said, RIOPY, Alison Balsom and Jakub Jozef Orliński. Our labels have a long and rich history that is distinguished by an array of legendary artists who set new musical standards like Maria Callas, Herbert von Karajan, Yehudi Menuhin, Itzhak Perlman and Mstislav Rostropovich.

The Warner Classics team is tasked with developing the commercial success and audience reach of this high-quality and varied roster of frontline artists in the US, UK and worldwide, as well as creating innovative opportunities to expand engagement with and monetization of our catalog. We work in close collaboration with the other US and global teams, including Commercial, Digital, Sync, Audience and Brands, as well as with the classical repertoire center headquartered in Paris, which oversees A&R, International Marketing, Operations, Finance and Legal Affairs.

Your role:

This contemporary classical marketing dynamic role is on a lively and fast-paced global team, distributed across New York and London. You will also collaborate closely with your Paris-based colleagues.

Your primary responsibilities will be to develop and lead global campaigns and projects that drive our classical artists, catalog and overall business forward, and to enhance our marketing efforts through building, understanding and interpreting audience data.

You will set goals and work to achieve them, whether that’s growing our first-party data on an artist’s superfans, breaking an up-and-coming act, or tapping into our vast catalog of classical music, to introduce an icon of the past to new audiences.

This role is a permanent contractor role, where you will operate as a core member of our global marketing and label team. You will have colleagues in the New York office and report directly to your manager based in London.

Here you’ll get to:

• Be responsible for classical artist and label campaigns start-to-finish, creating budgets and KPIs with the head of department. Create marketing plans that combine creative, analytical and strategic thinking that drives commercial results across digital and physical formats

• Commission assets (photos, artwork, videos, animations, and podcasts) that bring campaigns to life through creative storytelling

• Onboard and brief external contractors on campaigns and help build our network of top-tier producers, creators, consultants and influencers

• Keep internal and external stakeholders informed of progress, and deliver reports upon competition that illustrate the value added by our team efforts

• Build, analyze, and interpret, and leverage first-party audience data, developing profiles based on tastes, behaviors and consumption habits to advance our artists and campaigns

• Work externally with artists, their stakeholders, DSPs, retailers, advertising and PR agencies, graphic and video designers, content producers, influencers and third-party media, constantly building your network of industry contacts

• Collaborate internally with Warner Music in-house teams dedicated to content production, brand deals, sync, audience/CRM, data analytics, D2C, merchandise and corporate comms, to name a few, leveraging our resources as a major label to build multi-pronged campaigns for artists, releases and catalog

• Seek out, analyze, and interpret data, keeping on top of campaign performance according both to industry benchmarks and commercial impact

• Represent the label at concerts and events, including those on nights and weekends, and occasionally travel on business

• Contribute ideas for A&R, sync and licensing opportunities, marketing and commercial partnerships, playlists, and anything that can potentially drive business forward – creative thinking and risk taking is encouraged!

About you:

• Strong familiarity with contemporary and/or American classical and arts music scene.

• Expertise in owned, earned, and paid media campaigns, working with external media agencies and creative teams.

• Developing and executing mixed media campaigns to engage and grow audiences. An emphasis on digital, technology and social platforms that drive the majority of consumption today

• Strong understanding of digital music and streaming platforms - especially as they pertain to classical music consumption and audiences

• An understanding of CRM and audience-building best practices

• Have both a creative and commercial viewpoint, capable of working largely autonomously with minimal direction

• Enjoy seeking and interpreting data to advise both quantitative and qualitative decision-making, not simply relying on gut instincts

• Compelling storyteller and effective verbal and written communicator

• Proven experience commissioning or producing engaging owned-media assets such as videos, photos, recordings or podcasts in the music space

We’d love it if you also had:

• Experience working in the record industry, music marketing or a related field

• Successful experience working with artists and their stakeholders

• Expertise in paid media, particularly social media marketing

• Background in managing budgets and negotiating deal terms with suppliers

• Flexible, adaptable, and eager to work with a small team in a fast-paced and fast-changing environment

• Proactive, enthusiastic and entrepreneurial with a sense of ownership over projects and their success

• Strong team player, highly organized, detailed-orientated, and enjoy receiving feedback

About us:

As the home to 300 Elektra, Asylum, Atlantic, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalogue of more than one million copyrights worldwide. Redefining what it means to be a music company in the 21st century, our consumer brands include trend-setters like UPROXX, Songkick, HipHopDX, and EMP. We’re the home to WMX – the next generation services division that connects artists with fans and amplifies brands in creative, immersive, and engaging ways – and Alternative Distribution Alliance (ADA) – the ground-breaking global distribution company for independent artists and labels.

Together, we are Warner Music Group: Music With Vision & Voice.

Love this job and want to apply?

Click the “Apply” link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter.

Don’t be discouraged if you don’t hear from us right away. We’re taking our time to review all resumes, and to find the best people for WMG.

Thanks for your interest in working for WMG. We love it here, and think you will, too.

#LI-Onsite

Salary Range

$28.00 to $32.40 Hourly

Salary ranges are included for job postings where required by law. The actual base pay is dependent upon many factors, such as work experience and business needs. The pay range is subject to change at any time dependent on a variety of internal and external factors.

WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religious creed, color, age, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, marital status, medical condition as defined by state law (genetic characteristics or cancer), physical or mental disability, military service or veteran status, pregnancy, childbirth and related medical conditions, genetic information or any other characteristic protected by applicable federal, state or local law.

Copyright © 2023 Warner Music Inc.

Links to relevant documents:

2024 Benefits At A Glance final.pdf (https://drive.google.com/file/d/1iDUK7pn8UIebgvJ-xdllWYmp80hM-tWR/view?usp=drive_link)

EVerify Participation Poster.pdf

Right To Work - English.pdf

Right to Work - Spanish.pdf