Job Information
Warner Music Group VP, Marketing in Nashville, Tennessee
Job Description:
At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we know that each talent makes our collective bolder and brighter. We are guided by four core principles that underpin everything we do across all our diverse businesses:
Music is Everything : Music is our passion, and we can never get enough. Tastes, trends, and tech will change, but great artists and songwriters will always be our driving force.
Global Growth, Local Expertise: Music is a global language. Through communication and collaboration, our success can come from anywhere and translate everywhere.
Innovation and Insight : Pushing the boundaries requires the best information and the boldest imagination. We use both to create the future.
Empowered by People : Like the artists we serve and the music they make, our differences make us stronger. This is a place where every talent can belong and build a career.
We remain committed to Diversity, Equity, and Inclusion. We know it fosters a culture where you can truly belong, contribute, and grow. We encourage applications from people of any age, gender identity, sexual orientation, race, religion, ethnicity, disability, veteran status, and any other characteristic or identity.
Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.
Job Title: VP, Marketing
Reports To: Co-Chair/President, Warner Music Nashville
Department: Marketing
Location: Nashville, TN
A little bit about our team:
You will work closely with various internal departments (Artist Development, Creative, Streaming, + more), along with artists, managers, and external partners to create, strategize, and maximize opportunities in the marketplace for the entire Warner Music Nashville roster. You will work with an energetic, fast-paced team of people committed to driving awareness and engagement for our artists and their music.
Your role:
A strategic leader who understands marketing with high attention to metrics and commercial return. A leader who embraces music as a movement rather than merchandise. Cognizance of new realities within the music industry, but even more importantly, the world at large. A Genre-agnostic game-changer in growing audience, and converting audience to engaged fans. Creative boundary pusher.
Here you’ll get to:
Artist and Project Marketing: develop marketing tactics/plans/concepts to create awareness and drive affinity, consumption and engagement for all WMN artists
Acquisition Marketing: Work with team of Artist Development staff and digital team to maximize e-mail / social media / web-based and traditional marketing. Also advise on commerce & content roadmaps across social platforms
Consumer Engagement:
Data Insights: Leverage first party data insights to make recommendations for targeting and ad campaigns
Events & Experiences: Help in development of industry and label events
Create “first of it’s kind” initiatives to move audience into engaged fandom.
Work directly with artists to expand the reach of their vision and stories
Collaborate with different marketers across the global WMG label network
Develop and support digital marketing strategies
Execute marketing campaigns.
Define & measure effectiveness of campaigns with clear OKRs (Objectives / Key Results)
Assist in developing e-commerce marketing strategies
Plan & market events in support of our artists and company
About you:
Strong organization skills, Excellent communicator, and dedicated professional
Goal Oriented - set both short- and long-term goals for staff, motivating them towards high performance.
Exhibit Strong Leadership and Problem-solving Skills to drive and motivate team members and major projects or initiatives across multiple departments
Establish and maintain excellent relationships with artis teams and decision-makers, continuously communicating priorities and exploring new opportunities to drive new revenue.
Sound and practical business judgment
We’d love it if you also had:
Successfully worked in a Vice President role in the consumer marketing space for 5+ years, with experience in digital marketing
5+ years of management experience in digital marketing, direct marketing or e-commerce, client and/or agency experience preferred
Experience mentoring and managing staff at various levels
About us:
As the home to 300 Elektra, Asylum, Atlantic, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalogue of more than one million copyrights worldwide. Redefining what it means to be a music company in the 21st century, our consumer brands include trend-setters like UPROXX, Songkick, HipHopDX, and EMP. We’re the home to WMX – the next generation services division that connects artists with fans and amplifies brands in creative, immersive, and engaging ways – and Alternative Distribution Alliance (ADA) – the ground-breaking global distribution company for independent artists and labels.
Together, we are Warner Music Group: Music With Vision & Voice.
Love this job and want to apply?
Click the “Apply” link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter.
Don’t be discouraged if you don’t hear from us right away. We’re taking our time to review all resumes, and to find the best people for WMG.
Thanks for your interest in working for WMG. We love it here, and think you will, too.
Effective October 1st, this position will require being in the office 4 days a week. We believe that an in-office presence is critical for talent development, collaboration and building strong relationships.
#LI-Onsite
Salary Range
Salary ranges are included for job postings where required by law. The actual base pay is dependent upon many factors, such as work experience and business needs. The pay range is subject to change at any time dependent on a variety of internal and external factors.
WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religious creed, color, age, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, marital status, medical condition as defined by state law (genetic characteristics or cancer), physical or mental disability, military service or veteran status, pregnancy, childbirth and related medical conditions, genetic information or any other characteristic protected by applicable federal, state or local law.
Copyright © 2023 Warner Music Inc.
Links to relevant documents:
2024 Benefits At A Glance final.pdf (https://drive.google.com/file/d/1iDUK7pn8UIebgvJ-xdllWYmp80hM-tWR/view?usp=drive_link)
EVerify Participation Poster.pdf
Right To Work - English.pdf
Right to Work - Spanish.pdf